Case Study

Client: Cricket NSW
Project: “Is your Backyard Big Enough?” CD Rom

Summary:
After seeing what we did for Cricket Australia, Cricket NSW recognized an opportunity to reinforce the primary school visits their top-flight male and female cricketers were making. We were asked to develop an interactive CD Rom which was included in a showbag of goodies given to kids.

Required outcomes:

• Encourage participation in the various Cricket NSW junior game development programs
• Generate interest in both the Men’s and Women’s NSW cricket teams

Target audience:

• Primary: School children aged 6-12
• Secondary: Parents, teachers and coaches - provide information about Cricket NSW programs and initiatives

Brief:

• Create an environment, and related games, based on the “Is your backyard big enough?” theme
• Use of video interviews and game footage to promote key players in both the Men’s and Women’s teams
• Provide information for parents, teachers and coaches on the various Cricket NSW programs
• Recognise the generous support of MILO in the ‘Have A Go’ program

Process:

• Initial brief conducted by teleconference to outline project objectives, requirements, key deliverables and timeline
• A project timeline was created to outline how and when we would complete each stage of production
• Concept variations were presented via PDF for the client to comment on and request changes
• Regular teleconferences to keep the client abreast of progress, reinforce deadlines and ensure their objectives were being met