Maximising Sponsorship Value

Spend Local.

Kangaroo is driven by a strong belief in the importance of LOCAL Relationship marketing. We feel that local sponsor engagement, retention, satisfaction and long term benefits are key to achieving a mutually satisfying result for your organisation, it's members and local sponsors.  When members spend money with sponsors and those sponsors are aware of it, everyone wins!

Sponsors need to provide benefits for club members; Members need to acknowledge the sponsor's investment by choosing to use their products / services.

Making the most for sponsors

NEW DAS (Digital Advertising System)

The Digital Advertising System (DAS) is a fresh new approach to marketing and sponsorship. Incorporating images of club members with your brand, message products and/or services. It is an eye-catching state-of-the-art advertising tool that links your business with passionate local sporting members.

While traditional media is expensive, short tern and hard to measure the DAS is the ONLY platform that allows LOCAL consumers to interact directly and instantly with your advertising. By adding local kids photos to the display we make the interaction the ultimate experience.  Your ads have  greater impact and deeper engagement with your target audience.

The DAS is designed to allow you to interact with local customers and prospects through dynamic content. Every time your ad appears a local member's photo will also appear.  This gives members a reason to stick around and learn more about learn more about YOUR OFFER. With our new matching web site you can get up close and personal by offering great value deals to bring members right to your front door.  RESULTS, RESULTS, RESULTS!

The DAS is placed in  high-visibility and high-traffic areas.
This is a truly local and unique advertising opportunity for advertisers
to strengthen their brand messages and sell directly to people that live in the area. 

For Local Businesses

Maintain and/or strengthen local relationships. Being part of the community and supporting local sports associations through sponsorship is a great way to improve your community value and relationships.  By investing in your local grassroots sporting clubs you are gaining exposure and direct contact with local junior sports people, their friends and families.  They all at some stage buy consumables, cars, do banking, have birthday parties and  do recreational activities, it may as well be in a local business that they are familiar with and feel supported by.  High rotation LOCAL advertising just became affordable!

For Local Sporting Associations

Encouraging local businesses to support your associations is becoming more and more of a challenge...  That is until the DAS. Long-term local sponsor engagement, retention, and satisfaction is key to achieving a mutually satisfying result for your organisation, it's members and local sponsors.  When your members spend money with sponsors and those sponsors are aware of it, everyone wins!

Sponsorship is a 2 way street

Once a relationship has been established and members know the sponsor financially supports the club and local community, customer relations are strengthened providing for increased business.  It's a 2 way street, sponsors need to give members benefits, members need to acknowledge the sponsor investment by spending with the sponsor.  Modern day sponsorship must go both ways to enable a long term relationship.  The DAS is designed to nurture the relationship between club sponsor and club member on an ongoing basis.

Engaging Your Target Market

Connectivity with your local community

One of the most important aspects of marketing to your local community is to establish connectivity. Consumers in areas of strong local community support the established community members. The DAS is an effective marketing opportunity as it links your business with the local community members.

Kangaroo Media have built up a special rapport with grassroots sporting associations over 9 years. We are specialists in communicating at the grassroots level, with advanced networks across the entirety of Australia. You can leverage this rapport, conveying YOUR message to the millions of Australians who participate in grassroots sport every week.

Kangaroo is driven by a strong belief in the importance of LOCAL Relationship marketing. We understand that the key to success in local sponsorship and marketing is to establish good local community relationships.